Chat and lead capture
Help shoppers reach the right dealership team with useful context intact.
Showroom InSite supports dealer-approved chat, forms, phone, vehicle, trade, test-drive, service, parts, and general-contact pathways with a direct human route.
Lead delivery
Carry customer intent and context into a verified dealership handoff.
A chat or form is useful only when the customer’s request reaches the right team with enough context to act.
Capture
Stated purpose, minimal contact details, consent, vehicle or department, and source page.
Add context
Conversation summary, campaign, rooftop, timestamp, and the requested next step.
Route
Approved destination, supported transport, dealership owner, and fallback path.
Confirm
Acknowledgement, duplicate control, bounded retry, failure alert, and human follow-up.
We test the destination, acknowledgement, retry, and fallback path before launch.
Useful conversations
Keep automated assistance inside approved dealership information.
The chatbot can help with common questions, inventory discovery, department routing, and next steps while identifying itself as automated and escalating uncertainty.
- Dealer-approved answers for hours, directions, departments, policies, and inventory context
- Answers limited to current dealer-approved availability, pricing, terms, warranties, and policies
- A direct form, phone, or human-contact path when automation is unavailable or insufficient
Purpose-specific capture
Ask only for information needed for the stated action.
A live pathway has a defined purpose, fields, validation, labels, notices, consent behavior, destination, confirmation state, and follow-up owner.
- Clear labels, accessible errors, and useful confirmation states
- Minimal fields for the requested dealership purpose
- Phone and email follow-up language aligned with actual behavior
Context and routing
Send the dealership enough information to act.
Available shopper intent, vehicle or department, source page, campaign, timestamp, consent, and conversation context should travel with the inquiry to the approved workflow.
- Named rooftop, department, team, and fallback owner
- Verified destination and supported transport
- Acknowledgement, duplicate control, retry, failure alert, and fallback behavior
Governance
Make privacy and operating ownership visible.
Access, retention, deletion, export, vendor, consent, transcript, and data-ownership rules are defined for the dealership’s actual configuration.
- Human review and escalation rules
- Approved access and retention boundaries
- System-specific CRM or DMS routing, response ownership, and delivery timing
Trace one real shopper pathway from question to dealership follow-up.
We’ll review your current website, search visibility, inventory experience, promotions, lead pathways, and dealer-system workflow.