Managed dealership website services

Website development, SEO, merchandising, and support under one managed service.

Showroom InSite plans, builds, operates, and improves the dealership website while your team retains authority over brand, offers, destinations, and data use.

Build and launch

Website strategy, development, and migration

We translate dealership priorities into the sitemap, responsive page system, inventory experience, department pathways, content plan, and launch sequence.

  • Dealership and dealer-group information architecture
  • Responsive design, development, content structure, and quality control
  • Redirect, analytics, domain, content, and essential-workflow launch planning

Manage

Ongoing site and campaign operations

The managed-service team handles an agreed stream of page, content, promotion, merchandising, quality-control, and support work after launch.

  • Offer, staff, hours, location, navigation, and department changes
  • Responsive banners for approved OEM, dealer, inventory, event, service, and parts campaigns
  • Scheduled quality reviews and clear change ownership

Grow

Technical, local, inventory, and content SEO

We prioritize and execute SEO work against real dealership pages, then report the work completed and the qualified activity observed within the available attribution limits.

  • Technical health, crawl controls, canonicals, redirects, metadata, and internal links
  • Local-market, inventory, model, sales, service, parts, and ownership content
  • Organic entrances, engagement, calls, forms, chats, and inventory actions where measured

Merchandise

Inventory and promotion management

Approved inventory data, media, pricing and incentive context, comparisons, disclosures, and next actions are organized into useful shopper experiences.

  • Feed onboarding and source-of-truth mapping from approved providers
  • SRP and VDP presentation, inventory lifecycle rules, and exception handling
  • Campaign placement, scheduling, priority, approval, and expiration workflows

Reporting records measured refresh timing, the incentive source, OEM program status, and provider behavior.

Engage and deliver

Shopper conversations and lead pathways

Forms, calls, inventory actions, and dealer-approved automated assistance help shoppers reach the right department with useful context attached.

  • Purpose-specific sales, vehicle, trade, service, parts, and general-contact paths
  • Direct human fallback and clear after-hours expectations
  • Verified delivery, acknowledgement, failure handling, and fallback ownership

Improve

Support, reporting, and the next operating priority

The service closes the loop with support intake, site-health review, work-completed reporting, and prioritized improvements the dealership can understand.

  • Implementation and ongoing ownership made explicit
  • Training, documentation, escalation, and update-status communication
  • Performance evidence with definitions, sources, and attribution limits

The service agreement states response times, uptime targets, accessibility responsibilities, and support levels.

Put one accountable team behind the dealership website.

We’ll review your current website, search visibility, inventory experience, promotions, lead pathways, and dealer-system workflow.

Request a Demo