Managed dealership website services
Website development, SEO, merchandising, and support under one managed service.
Showroom InSite plans, builds, operates, and improves the dealership website while your team retains authority over brand, offers, destinations, and data use.
Build and launch
Website strategy, development, and migration
We translate dealership priorities into the sitemap, responsive page system, inventory experience, department pathways, content plan, and launch sequence.
- Dealership and dealer-group information architecture
- Responsive design, development, content structure, and quality control
- Redirect, analytics, domain, content, and essential-workflow launch planning
Manage
Ongoing site and campaign operations
The managed-service team handles an agreed stream of page, content, promotion, merchandising, quality-control, and support work after launch.
- Offer, staff, hours, location, navigation, and department changes
- Responsive banners for approved OEM, dealer, inventory, event, service, and parts campaigns
- Scheduled quality reviews and clear change ownership
Grow
Technical, local, inventory, and content SEO
We prioritize and execute SEO work against real dealership pages, then report the work completed and the qualified activity observed within the available attribution limits.
- Technical health, crawl controls, canonicals, redirects, metadata, and internal links
- Local-market, inventory, model, sales, service, parts, and ownership content
- Organic entrances, engagement, calls, forms, chats, and inventory actions where measured
Merchandise
Inventory and promotion management
Approved inventory data, media, pricing and incentive context, comparisons, disclosures, and next actions are organized into useful shopper experiences.
- Feed onboarding and source-of-truth mapping from approved providers
- SRP and VDP presentation, inventory lifecycle rules, and exception handling
- Campaign placement, scheduling, priority, approval, and expiration workflows
Reporting records measured refresh timing, the incentive source, OEM program status, and provider behavior.
Engage and deliver
Shopper conversations and lead pathways
Forms, calls, inventory actions, and dealer-approved automated assistance help shoppers reach the right department with useful context attached.
- Purpose-specific sales, vehicle, trade, service, parts, and general-contact paths
- Direct human fallback and clear after-hours expectations
- Verified delivery, acknowledgement, failure handling, and fallback ownership
Improve
Support, reporting, and the next operating priority
The service closes the loop with support intake, site-health review, work-completed reporting, and prioritized improvements the dealership can understand.
- Implementation and ongoing ownership made explicit
- Training, documentation, escalation, and update-status communication
- Performance evidence with definitions, sources, and attribution limits
The service agreement states response times, uptime targets, accessibility responsibilities, and support levels.
Put one accountable team behind the dealership website.
We’ll review your current website, search visibility, inventory experience, promotions, lead pathways, and dealer-system workflow.
