Inventory and merchandising
Keep vehicle inventory useful, current, and connected to the right dealership action.
Showroom InSite coordinates approved inventory sources, customer-facing presentation, merchandising details, and vehicle pathways around the dealership’s actual operating rules.
Inventory data flow
Trace approved vehicle data to a customer-facing action.
Vehicle data moves from an approved source through validation and merchandising before it reaches search results, vehicle pages, and customer actions.
Approve the source
Inventory, price, incentive, option, media, status, rights, and refresh expectations.
Normalize and validate
Field mapping, conflicts, missing values, exceptions, and dealer-controlled rules.
Present and merchandise
Search, vehicle pages, media, disclosures, promotions, and relevant actions.
Govern the lifecycle
Changes, sold vehicles, delays, corrections, replacement paths, and quality review.
Each provider, refresh schedule, and exception owner is documented before launch.
Approved data sources
Define where every vehicle field comes from.
Inventory, pricing, incentive, media, option, and status fields need an approved source of truth, refresh behavior, exception owner, and customer-facing rule.
- Source mapping and normalization for authorized inventory feeds
- Field-level ownership for price, incentives, options, media, and disclosures
- Visible handling for delayed, incomplete, or conflicting data
Search and vehicle pages
Make the path from inventory search to vehicle action clear.
SRPs and VDPs should help shoppers find relevant vehicles, understand approved information, and move to the next dealership conversation without hiding critical context.
- Search and filters across approved inventory groups
- Readable vehicle media, pricing context, specifications, and disclosures
- Clear sales, availability, test-drive, trade, and contact pathways
Merchandising operations
Keep the presentation aligned with dealership priorities.
Vehicle images, video, pricing context, incentives, badges, featured inventory, and promotional placements are managed against approved dealership rules.
- Responsive presentation across desktop and mobile
- Dealer-approved merchandising rules and exception workflows
- Clear ownership for corrections and campaign changes
Lifecycle controls
Handle sold, unavailable, incoming, and feed-delayed vehicles deliberately.
Availability and search behavior should preserve customer trust while protecting useful redirects, replacement paths, and search quality.
- Documented status and removal rules
- Useful alternatives when a vehicle is no longer available
- Measured refresh timing and visible handling when a feed is late
Map the inventory source, customer experience, and correction workflow together.
We’ll review your current website, search visibility, inventory experience, promotions, lead pathways, and dealer-system workflow.